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多类顾客环境下报童模型中库存分配策略研究
引用本文:汪小京,刘志学,郑长征. 多类顾客环境下报童模型中库存分配策略研究[J]. 中国管理科学, 2010, 18(4): 65-72
作者姓名:汪小京  刘志学  郑长征
作者单位:华中科技大学管理学院, 湖北武汉430074
基金项目:国家自然科学基金资助项目(70672039)
摘    要:
考虑一个报童模型中多类顾客的库存分配问题,将顾客按照他们愿意支付价格的高低划分为不同级别。零售商在销售期初决定产品订货量,并在销售期内决定接受或者拒绝不同顾客的需求,以最大化销售期内的期望总利润。将销售期分成大量足够小的时间单位,通过建立一个反向Bellman动态规划方程,以优化每个时间单位内的库存分配策略,并得到了零售商最优的期初订货量。通过与没有库存分配策略下零售商的期望利润进行比较,算例分析得出库存分配策略可以大幅提高零售商的利润。这主要是因为通过库存分配可以使得零售商从高端顾客中获取更多利润,同时能够减小期初的订货量,以节约采购成本和库存持有成本。

关 键 词:多类顾客  报童模型  库存分配  动态规划  
收稿时间:2009-09-01
修稿时间:2010-05-23

An Inventory Rationing Policy in the Newsboy Problem with Multiple Customer classes
WANG Xiao-jing,LIU Zhi-xue,ZHENG Chang-zheng. An Inventory Rationing Policy in the Newsboy Problem with Multiple Customer classes[J]. Chinese Journal of Management Science, 2010, 18(4): 65-72
Authors:WANG Xiao-jing  LIU Zhi-xue  ZHENG Chang-zheng
Affiliation:School of Management, Huazhong University of Science and Technology, Wuhan 430074, China
Abstract:
This paper studies an inventory rationing in a new sboy problem with multiple customer class. The customer classes are distinguished by their pur chasing price,and the firmeither fulfills demand or denies the demand.Through discrediting the selling season into a large number of smaller intervals and using a finite difference equation to approximate the optimality equation,this paper charact erizes the retailer's optimal rationing policy,which is depended on the inventory level and rest time.Under the optimal rationing policy,the expected profit function is concave in the order quantity,and there exists an optimal order quantity to maximize the expected profit.Through comparing with the First-Come-First-Served(FCFS) policy,the numerical analyses illustrates that the inventory rationing policy can improve the firm's profit significantly.This is because that the retailer can obtain more profit from the profit able customers by ensuring the high fill rate.Mean time,the order quantity under rationing policy is less than that under the FCFS policy,and then the retailer can benefit from the rationing policy by saving the purchasing cost and holding cost.
Keywords:multiple customer classes  new sboy problem  inventory rationing  dynamic programming  
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