Generalized estimator of population mean by using conventional and non-conventional measures in the presence of measurement errors

In survey research, it is assumed that reported response by the individual is correct. However, given the issues of prestige bias, self-respect, respondent's reported data often produces estimated values which are highly deviated from the true values. This causes measurement error (ME) to be present in the sample estimates. In this article, the estimation of population mean in the presence of measurement error using information on a single auxiliary variable is studied. A generalized estimator of population mean is proposed. The class of estimators is obtained by using some conventional and non-conventional measures. Simulation and numerical study is also conducted to assess the performance of estimators in the presence and absence of measurement error.