| 多层供应链外包模式的选择及其协调 |
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| 引用本文： | 王绪金,马骋.多层供应链外包模式的选择及其协调[J].中国管理科学,2019,27(8):151-161. |
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| 作者姓名： | 王绪金 马骋 |
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| 作者单位： | 1. 青岛大学经济学院, 山东 青岛 266071;2. 青岛大学商学院, 山东 青岛 266071 |
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| 基金项目： | 国家自然科学基金资助项目（11401331）；教育部人文社科项目（18YJC630119）；中国博士后基金资助项目（2016M592148）；山东省博士后创新项目（201603063）；青岛大学习近平系列讲话学习研究中心专项课题（QDXY201512） |
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| 摘 要： | 本文研究由两个原始设备制造企业（品牌企业）、一个代工企业和一个供应商组成的多层供应链的外包模式选择问题。应用主从博弈和纳什博弈理论，当一个原始设备制造企业的外包模式给定后，通过对不同外包模型求解比较，给出了后跟进的原始设备制造企业外包模式的最优选择策略。研究发现：后跟进的原始设备制造企业最优策略应采取与前一个原始设备制造企业相同的外包策略。针对最优外包策略，还设计了使供应链达到协调的二部定价契约机制，提高了外包供应链的竞争力。
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| 关 键 词： | 外包模式 二部定价机制 供应链协调 主从博弈 纳什博弈 |
| 收稿时间： | 2018-10-30 |
| 修稿时间： | 2019-03-09 |
Outsourcing Strategies and Coordination in A Multi-Tier Supply Chain |
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| WANG Xu-jin,MA Cheng.Outsourcing Strategies and Coordination in A Multi-Tier Supply Chain[J].Chinese Journal of Management Science,2019,27(8):151-161. |
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| Authors: | WANG Xu-jin MA Cheng |
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| Institution: | 1. School of Economics, Qingdao University, Qingdao 266071, China;2. School of Business, Qingdao University, Qingdao 266071, China |
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| Abstract: | The outsourcing strategy issue is investigated in a multi-tier supply chain comprising of two original equipment manufacturers,a OEM contract manufacturer and a supplier. Based on Stackelberg game and Nash game,when the former original equipment manufacturer's outsourcing strategy is given,the latter one's optimal outsourcing strategy is presented through comparing to its profit functions under different outsourcing modes. It is identified that the latter one should adopt the same outsourcing strategy as the former one. Two-part pricing contract is designed for supply chain coordination so as to improve the whole supply chain competitiveness. |
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| Keywords: | outsourcing strategy two-part pricing mechanism supply chain coordination Stackelberg game Nash game |
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