基于旧件质量和“以旧换再”补贴的分级定价研究

以旧换再补贴政策已经在我国试点施行,相关原型新品和再制品的市场购买行为和企业定价决策受此影响。根据传统销售和售后渠道以及消费者持有旧件质量的不同细分市场,考虑到消费者的"以旧换再"偏好程度构建了制造商分级定价利润模型并分段优化,得到了"以旧换再"补贴下的最优分级定价决策,面向企业给出了旧件分级再制造的成本条件,面向政府给出了授予企业产品补贴资格的参考依据。考虑到再制造领先企业和一般企业再制造条件的不同,采用算例分析展示了补贴对领先企业及一般企业再制造分级定价决策的影响,并分析了消费者"以旧换再"偏好程度的变化对企业分级再制造决策的影响。结果表明,分级定价可以提高再制造系统的整体利润;换购补贴对促进再制造领先企业与一般企业再制造体系发展的积极作用不同,政府应根据产业及企业特点结合其他举措选择实施补贴的时机和补贴比例。

Tiered Pricing based Ongraded Quality of Used Parts and “Trade-in for Remanufactured” Subsidy

The "trade-in for remanufactured" subsidy has been piloted in China,by which the market purchasing behaviors of related new and remanufactured parts and the enterprise's pricing decisions are affected.Based on characteristics of the parts' different distribution channels, the market is segmented according to used part's quality grades in after-sale channel. In consideration of subsidy and customer's trade-in preference,the manufacturer's profit model of tiered pricing is constructed and piecewise optimized.With the optimized pricing strategies, the cost conditions for enterprise to build tiered remanufacturing system and the suggestions for government to award remanufactured partsubsidy qualification are concluded. Since the remanufacturing environment of leading and general enterprises is different, different example analyses are taken to show the subsidy's influences on pricing decisions of leading and general remanufacturing enterprises, and also the impacts on tiered remanufacturing decisions of general enterprise with changing customer's trade-in preference. Results indicate that tiered pricing can boost the overall profits of the remanufacturing system while the trade-in subsidy shows different effects on leading and general enterprises, so the timing and proportion of subsidy should be chosen based on the characteristics of the target industries and enterprises combined with other measures.