刘立荣:产品才是王道

不关注产品本身,企业只有死路一条2011年,被业内人士称为智能手机元年。这一年,智能手机以强大的功能和便捷的操作,获得越来越多消费者的青睐,正在成为市场的主流。而在GSM时代经受了国际大牌多年压制的国产手机品牌,在这个全新的竞争平台上,看到了春天的希望。目前,在国

Liu Lirong: The Product is King

The year of 2011 is known as the first year of smart phones in the industry. As the leading domestic mobile phone brand, Gionee Communication ceremoniously announced its own smart strategy on November 11, 2011 famous as Super Singles’ Day, launching seven kinds of smart phones one-time with high-profile, and declared it would achieve the sales target of 15 million smart phones in 2012 which meant sales would be increased 15 times than that in 2011. Where did Gionee’s confident and courage come from? Which kind of differences between tactics in the era of smart phones and in the GSM era would be? What about the trend of Chinese future mobile phone market? Liu Lirong, Chairman of Gionee Communication, accepted Manager’s exclusive interview.