Corporate statement serving as information subsidies in the product-harm crisis |
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| Institution: | 1. Technological Education Institute of Western Macedonia, Department of Digital Media and Communication, P.O. Box 30, Fourka Area, Kastoria 52100, Greece;2. Technological Education Institute of Piraeus, Department of Business Administration, Petrou Ralli & Thivon 250, Aigaleo, Athens 12244, Greece |
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| Abstract: | This study explores the attributes of a crisis statement which influence its utility as an information subsidy in the process of product-harm crises in China. Through investigating and analyzing 92 statements released in times of product-harm crises, the results show that the form in which the statement is released, and the length of the statement have significant effects on whether the statement will be quoted fully or partially by the news media. |
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| Keywords: | Product-harm crisis Crisis statement Information subsidies Crisis communication |
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