| 宁波品牌发展战略思考 |
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| 引用本文： | 刘键初,徐翔.宁波品牌发展战略思考[J].宁波大学学报(人文科学版),1998(2). |
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| 作者姓名： | 刘键初 徐翔 |
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| 摘 要： | 实施产品品牌战略，大力提高宁波市产品知名度，参占国际国内市场竞争，是振兴宁波经济的必由之路．通过对品牌战略的由来及环境分析，提出宁波实施产品品牌战略的思路、目标和步骤．
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| 关 键 词： | 品牌战略 思路 目标 步骤 |
THOUGHT ON THE DEVELOPMENT STRATEGY OF NAME BRAND IN NINGBO |
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| Lin Jianchu, Xu Xiang.THOUGHT ON THE DEVELOPMENT STRATEGY OF NAME BRAND IN NINGBO[J].Journal of Ningbo University(Liberal Arts Edition),1998(2). |
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| Authors: | Lin Jianchu Xu Xiang |
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| Institution: | Lin Jianchu; Xu Xiang |
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| Abstract: | The only way to vigorously develop Ningbo's economy is to implement the shategy of name brand and make its products more well-known and participate in international and domestic competition. Through describing the history and environment of the name brand strategy, this paper provides the thread of thought target and steps to implement the name brand strategy. |
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| Keywords: | name brand thread of thought target steps |
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