| 基于反向营销理念的我国制造企业与供应商协作体系的构建 |
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| 引用本文： | 杨靓.基于反向营销理念的我国制造企业与供应商协作体系的构建[J].北京工商大学学报(社会科学版),2006,21(1):60-64. |
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| 作者姓名： | 杨靓 |
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| 作者单位： | 北京工商大学,商学院,北京,100037 |
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| 摘 要： | 本文阐述了反向营销理论在我国制造企业构建供应商协作体系过程中的应用。从反向营销的理论和我国制造企业供应商关系现状出发,进一步分析了实施反向营销的必要性和基本条件,论述了基于这一理论的供应商协作体系框架,并对我国制造企业的相应变革要求提出了见解。
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| 关 键 词： | 反向营销 供应商协作 制造企业 |
| 文章编号： | 1009-6116（2006）01-60-05 |
| 收稿时间： | 2005-11-08 |
| 修稿时间： | 2005年11月8日 |
The Construction of Suppliers' Coordination System in Chinese Manufacturers Based on Reverse Marketing Theory |
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| Yang Liang.The Construction of Suppliers'' Coordination System in Chinese Manufacturers Based on Reverse Marketing Theory[J].Journal of Beijing Technology and Business University:Social Science,2006,21(1):60-64. |
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| Authors: | Yang Liang |
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| Institution: | Business School, Beijing Technology & Business University, Beijing 100037 |
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| Abstract: | This article expounds the application of Reverse Marketing Theory in the construction of suppliers' coordination system in Chinese manufacturers. Starting from Reverse Marketing Theory and the present situation of suppliers' relationship in Chinese manufacturers, it further analyzes the necessity and the basic conditions to implement reverse marketing. It discusses the framework of suppliers' coordination system based on the Reverse Marketing Theory and proposes the opinions about the requirements for the reform in Chinese manufacturers. |
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| Keywords: | reverse marketing suppliers' coordination manufacturing enterprises |
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