| 论文化视域下广告对中原经济建设的支撑作用 |
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| 引用本文： | 王倩.论文化视域下广告对中原经济建设的支撑作用[J].淮海工学院学报(社会科学版),2011,9(8):61-63. |
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| 作者姓名： | 王倩 |
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| 作者单位： | 郑州大学新闻与传播学院,河南郑州,450001 |
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| 摘 要： | 阐述了中原经济发展与中原文化相结合的意义与内涵,从中原经济发展与中原文化的协调演进、广告与文化产业的互动发展等方面探讨了文化视角下的广告在中原经济建设中的作用。
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| 关 键 词： | 中原文化 中原经济 广告与文化 |
On the Supportive Function of Advertisements in Economic Development of Central Plains from Cultural Perspective |
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| WANG Qian.On the Supportive Function of Advertisements in Economic Development of Central Plains from Cultural Perspective[J].Journal of Huaihai Institute of Technology,2011,9(8):61-63. |
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| Authors: | WANG Qian |
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| Institution: | WANG Qian(School of Journalism & Communication,Zhengzhou University,Zhengzhou 450001,China) |
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| Abstract: | The paper expounds the significance and connotation of combining central plains＇ economic development and culture.The function of advertisements in economic development of central plains from the cultural perspective is explored in terms of coordination evolution of central plains economic development and central plains culture,and the interactive development of advertising and cultural industry. |
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| Keywords: | central plains＇ culture central plains＇ economy advertising and culture promoting economic development |
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