市场营销学课程双语教学的教学设计与实践

市场营销学是商务英语专科的一门重要专业课程。结合该课程双语教学的设计与实践,提出要合理、务实地设定＂营造双语环境,培养营销思维＂的教学目标,选用学生乐于接受的专业性强、语言难度合适的原版教材,构建英汉语言动态平衡的课堂教学环节,安排学有所用的实践教学,实行英语命题比例较大的期末考试,来破解双语教学的难题。

Bilingual Teaching of Marketing:Scheme and Practice

Marketing is an important compulsory course for majors of Business English.In the teaching innovation project of bilingual teaching at Sanjiang University,teaching objective of ＂creating a bilingual environment and cultivating the thought of marketing＂ is formulated in a reasonable and practical manner.The textbook with appropriate level of language difficulty is selected,which is written in native language,but readily accepted by students.English-Chinese dynamic balance in classroom teaching is attained.Practicum for practical use is established,and examination with comparatively large proportion of English is conducted.Such the problem of poor quality in bilingual teaching in this course is tackled.