| 我国发展连锁经营战略研究 |
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| 引用本文： | 张艳润.我国发展连锁经营战略研究[J].天津市财贸管理干部学院学报,2003,5(2):17-18. |
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| 作者姓名： | 张艳润 |
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| 作者单位： | 天津市财贸管理干部学院,天津,300170 |
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| 摘 要： | 随着世界经济的发展,连锁经营已成为全世界商业企业发展的主流。本文力图通过对我国连锁经营现状的分析,找出我国现阶段连锁经营发展中出现的问题,提出一些切合我国实际的连锁经营发展战略,以促进我国连锁经营企业的发展。
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| 关 键 词： | 连锁经营 现状 发展战略 |
| 文章编号： | 1008-9055(2003)02-0017-02 |
| 修稿时间： | 2002年3月18日 |
Strategic Study on Developing Chain-operation in China |
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| ZHANG Yan-run.Strategic Study on Developing Chain-operation in China[J].Journal of Tianjin Institute of Financial and Commercial Management,2003,5(2):17-18. |
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| Authors: | ZHANG Yan-run |
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| Abstract: | Following the developing of world economy, chain--operation has become the main
trend in the growing of commercial businesses throughout the world. Through the analysis of the
status quo of chain-operation in China,the author discusses problems arising at present stage and
puts forward developing strategies in line with China's reality to promote its prosperity. |
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