When managerialism meets professional autonomy: The university ‘budget update’ as genre of governance |
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| Authors: | David F Ayers |
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| Institution: | School of Education, The University of North Carolina at Greensboro, Greensboro, NC 27402, USA |
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| Abstract: | Through analysis of 178 texts posted online by university leaders during a severe budget shortfall, I explore the tensions that arise as managerialist practices are recontextualized within university governance. I identify 64 texts constitutive of a hybrid genre, which I call the ‘budget update’. The structure and linguistic features of this genre are described. Interdiscursive and intertextual analysis demonstrate hybridities that emerge when leaders enact, negotiate, and resist managerialism. |
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| Keywords: | critical discourse analysis higher education managerialism interdiscursive hybridity |
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