| 广告创意常用策略及其心理学基础探析 |
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| 引用本文： | 陈福宝.广告创意常用策略及其心理学基础探析[J].白城师范学院学报,2004(4). |
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| 作者姓名： | 陈福宝 |
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| 作者单位： | 青岛科技大学 266061 |
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| 摘 要： | 广告创意是广告活动的一个关键环节。有创意的广告才能获得成功。要使广告有创意,必须在符合广告心理学原理基础上,采用与众不同的策略。广告创意常用而且有效的策略有出奇制胜、欲擒故纵和实话实说等。
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| 关 键 词： | 广告 创意 策略 心理学基础 |
On Creative Strategy frequently use in advertisement originality and their psychology basis. |
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| Chen Fubao.On Creative Strategy frequently use in advertisement originality and their psychology basis.[J].Journal of Baicheng Normal College,2004(4). |
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| Authors: | Chen Fubao |
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| Abstract: | Creation of advertisement is one of the key links in the advertising. The advertisement that has Creation can get success. To have creation in advertising, you must use creative strategy out of the ordinary. The paper would introduce some creative strategies that mostly used in creation of advertisement, and analyze their psychological basis. |
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| Keywords: | Advertisement creation strategy psychological basis |
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