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Improving referral management by quantifying market mavens’ word of mouth value |
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| Authors: | Gianfranco WalshAuthor Vitae Ralf ElsnerAuthor Vitae |
| Institution: | a Institute for Management, University of Koblenz-Landau, Universitätsstrasse 1, 56070 Koblenz, Germany b RHENANIA BuchVersand GmbH & Co. KG, 56061 Koblenz, Germany |
| Abstract: | |
| Keywords: | Customer lifetime value Market maven Word-of-mouth Referral behaviour |
| 本文献已被 ScienceDirect 等数据库收录！ | |