中西有关“中国形象”话语互动探析

西方不断"创新"并主导有关"中国形象"的话语,中国被动反应,创建与主导话语的能力不足。西方有关"中国形象"的负面话语背后隐含一定程度的"受害者情结"。中国对西方话语的反驳感性与理性并举,但语气与方式略显生硬。目前,中西话语互动存在攻击—辩解以及恐惧—愤怒两对恶性循环。赢得"中国形象"话语权,中国需要增强自信心,打破攻击—辩解以及恐惧—愤怒的恶性循环。中国还要主动建构"中国形象"新话语,注意改进话语表达方式。总之,"中国形象"话语权的提升是一个包括心态、战略与行为调整的系统工程,需要长期的努力。

An Analysis of Interaction of "China Image" Discourses between China and the West

The west constantly innovates and dominates the discourses of "China image".However,China has to react passively,without enough capability to chart and guide the discourses.During the interaction process of the related discourses,there exists two modes,criticize-respond mode and fear-anger mode,which form two vicious circles.If China wants to strengthen the discourse power of "China image",China should change its mentality and break away from the criticize-respond and fear-anger modes.China also needs to chart new discourses of "China image" and pay more attention to improving the way of expression.It needs a long-term endeavor to improve the discourse power of "China Image" since it is a systemic task concerning the adjustment of mentality,strategy and behavior.