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论中国当代电视文化中的公共性想象和私人性想象
引用本文:荣耀军.论中国当代电视文化中的公共性想象和私人性想象[J].河北科技大学学报(社会科学版),2010,10(2):77-81.
作者姓名:荣耀军
作者单位:中国传媒大学影视艺术学院,北京100024;集美大学文学院,福建厦门361021
摘    要:20世纪90年代中国传媒体制改革以来的中国电视文化,主要在两个向度上拓展人们的想象空间:一是具有国家伦理特征的国家话语系统塑造的公共性想象;二是以个体化、感官化为特征的大众娱乐话语系统塑造的私人性想象。公共性想象与私人性想象的对立与和解,构成当代中国电视文化的一对张力。如何促进两种想象的融合是当代中国电视文化建设的一项重要任务。

关 键 词:中国当代电视文化  公共性想象  私人性想象

On Public Imagination and Individual Imagination in China Contemporary TV Culture
RONG Yao-jun.On Public Imagination and Individual Imagination in China Contemporary TV Culture[J].Journal of Hebei University of Science and Technology,2010,10(2):77-81.
Authors:RONG Yao-jun
Institution:RONG Yao-jun(1.School of Cinema & Television,Communication University of China,Beijing 100024,China;2.School of Literature,Jimei University,Xiamen 361021,China)
Abstract:The culture of Chinese TV has been shaping imagination space of people in such two directions since the media organizational system was reformed in 1990s.On the one hand,the country discourse which can be in conformity with the country ethics characteristic has been constructing public imagination.On the other hand,the populace discourse which can expresses individual ethics value has been shaping individual imagination.The reconciliation of public imagination and private imagination constitute a pair of tensions in the culture of Chinese TV.How to promote the integration of two kinds of imagination is an important task in the construction of the contemporary culture of Chinese TV.
Keywords:the contemporary culture of Chinese TV  public imagination  individual imagination
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