| 消费者购买渠道选择的影响因素分析 |
| |
| 引用本文： | 补国苗,张博文,曹彦玲.消费者购买渠道选择的影响因素分析[J].河北工程大学学报(社会科学版),2010,27(2):24-25,34. |
| |
| 作者姓名： | 补国苗 张博文 曹彦玲 |
| |
| 作者单位： | 1. 河北工程大学,经管学院,河北,邯郸,056038
2. 冀中能源峰峰集团有限公司,河北,邯郸,056000 |
| |
| 摘 要： | 文章围绕消费者购买行为特征,分析了消费者购买行为影响因素、产品或服务的类型、渠道的服务水平及网络信息的发展四个关键因素对消费者购买渠道选择的影响,并提出相应的建议.
|
| 关 键 词： | 消费者购买行为 渠道选择 购买渠道 |
| 收稿时间： | 2010/3/18 0:00:00 |
The factors analysis affecting the channel choice of the cunsumer shopping |
| |
| Authors: | BU Guomiao ZHANG BoWen and CAO Yanling |
| |
| Institution: | College of Management,Hebei University of Engineering,Handan 056038,China;College of Management,Hebei University of Engineering,Handan 056038,China;Jizhong Energy Fengfeng Group Co,Ltd. ,Handan 056200,China |
| |
| Abstract: | The paper analyzes the four factors,such as the factors affecting consumer shopping behavior,the type of product or service,the service level of channel and the development of web information,which affecting the channel choice of the consumer shopping.Then proposes some suggestions on those factors. |
| |
| Keywords: | the consumer shopping behavior the channel choice shopping channel |
| 本文献已被 维普 万方数据 等数据库收录！ |
| 点击此处可从《河北工程大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《河北工程大学学报(社会科学版)》下载免费的PDF全文 |
|
