山西省文化产业发展的品牌战略

山西省拥有丰富的文化资源,但文化产业发展整体规模较小,品牌较少,结构不均衡,与其它文化产业大省相比还有很大的差距。因此我们要发展文化品牌战略,加强文化创意品牌开发,注重文化内涵提炼,加大宣传力度,扩大传播形式,调动消费者参与到品牌建设中来,使文化资源顺利转化为文化资本,将资源大省变为产业强省。

The Brand Strategy of Shanxi Cultural Industry

Shanxi province has rich cultural resources.But comparing to other big cultural provinces,the development of her cultural industry still has a big gap because of her small scale,few brand and unbalanced structure.Therefore,we should transform the cultural resources into cultural capital and big cultural province into a culture industrial province through developing the cultural brand strategy,strengthening in creative cultural brand development,paying attention to refining the cultural meaning,intensifying propaganda,enlarging communicating forms and mobilizing the consumers involving in the brand building.