Effects of crisis efficacy on intentions to follow directives during crisis |
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Authors: | Elizabeth Avery Sejin Park |
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Institution: | School of Advertising and Public Relations, University of Tennessee – Knoxville, Knoxville, Tennessee, USA |
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Abstract: | Self-efficacy has consistently been a useful predictor of behavioral intentions as a construct in many theories; yet, its role in audience adherence to instructing information during crisis is relatively unexplored. A national survey (N = 454) examines self-efficacy in public response to crisis directives and develops the concept of crisis efficacy as an important area for future research. In three crisis contexts (food-borne illness, weather emergency, and public health disease threat), crisis efficacy, along with several demographics, significantly predicted public response to instructing information. Crisis efficacy emerges as a construct with great potential to inform message design in crisis communication. |
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Keywords: | Crisis communication public relations self-efficacy |
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