网络文艺：虚拟与真实博弈下的符号世界

网络文艺作为一种新兴的媒介艺术样态，具有很强的虚拟性，同时又是与现实世界互为对照、互为表述的镜像世界，仍然具有一种真实的力量。但在真实的艺术表达中，网络文艺创作者过度追求“陌生化”与“异质感”，沉迷于“幻象”与“超真实”的审美体验，符号能指与意义所指不断变化、纠缠与冲撞，导致网络文艺世界逐渐成为一种超级数字场景下符号丛生的伪现实景观，在真实与虚拟的博弈下，现实沦为“表演”，主体也在现实“表演”中走向“他者”。本文以符号学为视角，分析这种文化现象的内在机理并阐释其形式创新与意义生产，从网络文艺的虚拟性“真实”和表演性“真实”着手，论述了网络文艺是一种“虚实”统一的且以能指优势为主导的符号世界。

Internet Literature and Art: The Symbolic World under the Game between the Real and the Virtual

As a new form of media art, Internet literature and art has a strong virtuality, and it is also like a mirrored world that contrasts and expresses each other with the real world. Therefore, It has a real power. However, in the real expression of art, creators of Internet literature and art excessively pursue defamiliarization and heterogeneity, and they are obsessed with the aesthetic experience of phantoms and super-real. The significance and the signal are constantly changing, entangling and colliding, resulting in the network art world gradually becoming a pseudo-reality landscape with lots of symbols under the super digital scene. Under the game between the real and the virtual, reality is reduced to performance, and the subject is also moving towards the other in the real performance. From the perspective of semiotics, this paper analyzes the internal mechanism of this cultural phenomenon, and explains the form innovation and meaning production of network literature and art. Starting from the virtual reality and perform-able reality of the network literature and art, this paper illustrates that the network literature and art is a kind of symbolic world with the unity of virtuality and reality and dominated by signifier advantage.