数字技术对文化产业内容生产的挑战及其应对策略

数字技术当前深度参与文化产业的内容生产，对创作群体、生产活动、传播形式和消费语境等多方面皆产生重大影响，形成了全新的数字文化产业生态。然而，有些数字文化产品过于强调技术而忽视文化的特殊性，导致出现内容生产粗糙随意、价值判断标准矮化、意识形态风险增加等问题，不能稳定地输出品位高、社会效益佳的文化产品，未来发展面临挑战。对此，数字文化产业的内容生产需要打破“注意力经济”的单一模式、改良人工智能算法的激励与推荐机制、探索文化生产评价标准的自我更新，从而推动新时代数字文化产业的高质量发展。

Challenges of Digital Technology to Content Production of Cultural Industry and the Coping Strategies

At present, digital technology is deeply involved in the content production of cultural industry, which has a significant impact on creative groups, production activities, communication forms, consumption context and other aspects, forming a new digital cultural industry ecology. However, some digital cultural products overemphasize technology while ignoring the particularity of culture, resulting in problems such as rough and random content production, low value judgment standards, and increased ideological risks. They cannot stably export products with a high cultural taste and good social benefits, and face challenges in future development. In this regard, the content production of the digital culture industry needs to break the single mode of attention economy, improve the incentive and recommendation mechanism of artificial intelligence algorithms, and explore the self-renewal of cultural production evaluation standards, so as to promote the high-quality development of the digital culture industry in the new era.