Presidential Address on ALTRUISM AND SOCIOLOGY

This article concerns the study of altruism. Highlights of the research history of altruism in sociobiology, psychological social-psychology, and sociology are reviewed. Examples from the author's work on kidney and bone-marrow donation are interwoven with this history. The sociological mechanisms producing altruism, particularly normative obligation, are emphasized along with the psychological mechanisms (e.g., empathy). The need for better integration across subareas in sociology is discussed. In addition, it is concluded that some scientific work significantly trivializes altruism.