| 品牌系统的人文技术分析 |
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| 引用本文： | 曾洁.品牌系统的人文技术分析[J].重庆交通学院学报(社会科学版),2008,8(2):43-44. |
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| 作者姓名： | 曾洁 |
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| 作者单位： | 重庆交通大学人文学院 重庆400074 |
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| 摘 要： | 21世纪是全球化的竞争，是品牌的竞争，如何提升企业的品牌竞争力已受到越来越多的关注。从理论上探讨品牌与文化的关系，认为品牌文化已经成为品牌核心竞争力的主要依托。品牌系统中融入文化内涵，不仅可以提高品牌的竞争力，更能激起消费者的心理共鸣和价值认同。
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| 关 键 词： | 品牌文化 品牌竞争力 品牌系统 |
| 文章编号： | 1674-0297(2008)02-0043-02 |
| 修稿时间： | 2007年11月28 |
Humanities Analysis of the Brand System |
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| ZENG Jie.Humanities Analysis of the Brand System[J].Journal of Chongqing Jiaotong University(Social Sciences Edition),2008,8(2):43-44. |
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| Authors: | ZENG Jie |
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| Institution: | ZENG Jie ( School of Humanities, Chongqing Jiaotong University, Chongqing 400074, China) |
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| Abstract: | Faced with global brand competition in the 21st century,enterprises have paid more and more attention to promotion of their brand core competitiveness.Based on discussion of the relationship between brand and culture in theory,it is believed that the brand culture has been the root of core competitiveness.Therefore,integration of brand system and culture connotation can not only enhance the brand competitiveness,but also arouse consumers' identification in term of psychology and value. |
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| Keywords: | brand culture brand competitiveness brand system |
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