Former Minister Zhang's discourse on SARS: Government's image restoration or destruction? |
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Authors: | Ernest Zhang William L Benoit |
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Institution: | aSchool of Journalism, University of Missouri-Columbia, Contact: Ernest Zhang, 1000 Hospital Dr., Apt. 6K, Columbia, MO 65201, United States;bDepartment of Communication, University of Missouri-Columbia, 127 Switzler, Columbia, MO 65211-2310, United States |
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Abstract: | This study analyzes the image repair discourse by Chinese Health Minister Zhang Wenkang's discourse on SARS. The minister faced several accusations: the SARS outbreak was growing, the Chinese government had covered up the severity of this problem, the Chinese government ignored Taiwanese who suffered from SARS, and the Health Ministry provided information that was neither timely nor accurate. He employed several image repair strategies (denial, defeasibility, bolstering, minimization, differentiation, attack accuser, and corrective action). However, his messages were contradictory and apparently related on false information, so his efforts were unsuccessful and he was stripped of his office. |
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Keywords: | SARS Image repair Chinese Health Minister Zhang |
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