| 医药行业:从暴利走向均衡——药品代理经销商的未来地位与对策研究 |
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| 引用本文： | 赵文清.医药行业:从暴利走向均衡——药品代理经销商的未来地位与对策研究[J].南昌航空大学学报,2001,3(2):51-53. |
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| 作者姓名： | 赵文清 |
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| 作者单位： | 南昌航空工业学院!江西南昌330034 |
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| 摘 要： | 本文认为随着药品降价风起 ,医药行业中代理经销商的有利地位正在受到动摇 ,必须本着代理产品横向多样化、纵向梯队化的原则实施全新的市场竞争策略 ,同时 ,努力发展成为药品物流中心是今后代理营销商的新角色
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| 关 键 词： | 医药行业 代理经销商 对策 |
| 文章编号： | 1009-1912(2001)02-0051-03 |
| 修稿时间： | 2000年12月18 |
Medical Industry:from Huge Gains to Balanced Profits |
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| Zhao Wenqing.Medical Industry:from Huge Gains to Balanced Profits[J].Journal of Nanchang Institute of Aeronautical Technology(Social Science),2001,3(2):51-53. |
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| Authors: | Zhao Wenqing |
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| Abstract: | This essay points out that medical prices have dropped.The tendency is detrimental for any marketing agent to enhance its advantage in the medical industry.The autor thinks that the strategy of promoting diverse products and new products is necessary.On the other hand,the medical agents should try every means to establish Logistic Centers of medical management. |
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| Keywords: | Medical industry Agent Policy |
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