论战略联盟相互信任的前置因素之一:双方力量的对比

良好的信任关系有利于提高竞争性联盟的绩效水平,力量对比关系是影响信任水平的前置因素之一。竞争性联盟各方力量的对比会影响联盟成员对未来的预期,当联盟内部力量对比均衡时,成员彼此注重长期行为,反之容易导致短期行为并使得信任关系破裂。本研究运用重复博弈理论解释了非均衡力量对比关系的竞争性联盟不利于联盟成员间信任关系的建立,而均衡力量对比关系的竞争性联盟则有利于联盟成员间的相互信任。

Balanced Strength Between Two Parties: One of the Preconditions for Mutual Trust in Strategic Alliance

Mutual trust makes for improved performance of an alliance while mutual trust is preconditioned by the balanced strength between two parties,which works on the anticipation of the parties.It can be explained by game theory,which proves that if only discount factor surpasses some critical value the balance will benefit the credit between members and the alliance will be at its best in terms of Pareto efficiency.