数字出版转型的观念创新

在分析观念创新在数字出版转型中的地位和作用的基础上,着力探究数字出版观念创新的内在逻辑和动力机制以及路径和方法。研究认为,数字出版观念创新是数字出版转型的动力和保证,传统出版机构必须遵循数字出版观念创新的内在逻辑,认清数字出版观念创新的动力机制,选择正确的路径和方法,扬弃不适应数字出版的旧观念,建构指导数字出版实践的系统的、全新的出版观念：突破思维定势,以从产品中心到服务中心的转变为突破口,以专业出版平台建设为核心进行协同创新,不断探索数字出版创新的路径和方法。

Concept innovation of digital publishing transformation

Based on the analysis of the role that concept innovation has played in the digital publishing transformation,this paper mainly researches the inherent logic,dynamic mechanism and new ways of digital publishing concept innovation.The research mainly suggests that concept innovation of digital publishing is the motivation and guarantee for digital publishing transformation,and traditional publishers must follow the inherent logic of digital publishing concept innovation,recognize its dynamic mechanism,choose the right path and method,abandon the old ideas that do not fit the digital publishing and make a systematic and whole-new publishing concept that can guide the digital publishing in practice.The paper holds the opinion that publishers should break through their fixed form of thinking,take the transformation from product center to service center for the breach,make collaborative innovation with professional publishing platform construction as the core and constantly explore new ways to conduct digital publishing innovation.