| 由营销思维定势到营销思维创新——浅析在WTO背景下的“豫啤”发展策略 |
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| 引用本文： | 董飞.由营销思维定势到营销思维创新——浅析在WTO背景下的“豫啤”发展策略[J].华北水利水电学院学报(社会科学版),2002,18(3):92-94. |
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| 作者姓名： | 董飞 |
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| 作者单位： | 华北水利水电学院经济管理系 河南郑州450008 |
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| 摘 要： | 中国已成为世界贸易组织的一员。“豫啤”将面对国内外啤酒巨头抢夺市场的局面。在此生死存亡之际 ,“豫啤”该何去何从 ?文章从市场营销的角度提出了一些建议
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| 关 键 词： | 世贸组织 豫啤 发展策略 |
| 文章编号： | 1008-4444(2002)03-0092-03 |
| 修稿时间： | 2002年1月8日 |
From Thinking Pattern of Marketing to Thinking Innovation of Marketing ——On "Henan Beer" developing strategy under the WTO background |
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| DONG,Fei.From Thinking Pattern of Marketing to Thinking Innovation of Marketing ——On "Henan Beer" developing strategy under the WTO background[J].Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition),2002,18(3):92-94. |
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| Authors: | DONG Fei |
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| Abstract: | China is a member of WTO now, "Henan Beer" will have to compete with the beer tycoons in & out. At the critical moment, what will "Henan Beer" do? This article will give some suggestions. |
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| Keywords: | WTO "Henan Beer" development strategy |
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