Contemporary myth and its aesthetic consciousness

Pragmatic rationality and scientific and technological developments in modem society have jointly put an end to classical myth and consigned it to the historical museum of the spiritual culture. However, mythical thinking and consciousness are synchronically hidden in our psychological structures and still exert an important influence on civilizations and cultures. In the modem and postmodem historical and cultural context, myth hides in our spiritual and cultural activities in various altered forms. Having evolved into a mythic form in the contemporary sense, it continues to play a powerful psychological role and to act as a midwife of conscious activities and forms. Contemporary myth typically comprises science myth, consumption myth and hero myth. It has inherited the symbols and structures of traditional myth, but with some developments and variations; in particular, by means of science and technology, it has acquired broader and richer social ingredients and swift and intensive modes of transmission, producing a widespread and far-reaching influence on various aspects of society.