| 浅议《申报》爱国主义广告 |
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| 引用本文： | 吴敏.浅议《申报》爱国主义广告[J].广西青年干部学院学报,2007,17(5):72-74. |
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| 作者姓名： | 吴敏 |
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| 作者单位： | 徐州师范大学,历史文化与旅游学院,江苏,徐州,221116 |
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| 摘 要： | 近代中国的爱国主义广告在商业竞争中与国货运动的影响下产生.透过《申报》这个窗口,我们不难发现,爱国主义广告是近代中国工商业企业的一种广告策略,具有鲜明的时代特征和独特的诉求方式,对近代国货名牌的创立和国货运动的发展起到了积极的推动作用.
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| 关 键 词： | 爱国主义广告 商业竞争 国货运动 策略 |
A Discussion on Patriotic Advertisements in "Shen Pao , a Former Shanghai Newspaper |
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| WU Min.A Discussion on Patriotic Advertisements in "Shen Pao , a Former Shanghai Newspaper[J].Journal of Guangxi Youth Leaders College(Journal of Guangxi Teenager's Research Association),2007,17(5):72-74. |
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| Authors: | WU Min |
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| Abstract: | Modern China's patriotic advertisements emerged in business competition under the influence of the Chinese national goods movement.The present paper reviews and analyzes some advertisements in "Shen Pao",a former Shanghai newspaper,so as to seek for patriotism in this influential commercial newspaper. |
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| Keywords: | patriotic advertisements business competition national goods movement strategy |
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