对省级卫视打造特色品牌新闻栏目参与差异化竞争的思考

近年来，在新闻立台和“限娱令”的背景下，省级卫视新闻节目和播出时间都出现了双增长的良好态势。但由于上面受到央视的强势打压，下面又遭到地面频道和省会城市电视台的强烈冲击，省级卫视新闻节目面临着极其严峻的形势，真可谓在夹缝中求生存。省级卫视新闻类节目的出路在哪里？众多同行都在不懈地努力探索、实践。，不少省级卫视把突破口选择在打造特色品牌新闻专题类节目上，避其央视锋芒，舍弃“大而全”，走“小而精”、“小而专”之路，以差异化的方式参与竞争，收到了良好的效果。

Pondering over Competitive Differentiation in Participation of Creating Special News Programs by Provincial TV Stations

In recent years, under the background of giving more space to news program and the order to ＂narrow down the space for entertainment programs＂ , the programs and time for news broadcasting at different provincial TV stations have been doubled. It is an encouraging change indeed. However, due to the strong pres- sure from above - CCTV, and the strong impact from below - the terrestrial television channels and TV stations at provincial capital cities, the news programs from provincial TV stations have encountered very serious situa- tion： a narrow survival indeed. What is the way for the news programs from provincial TV out？ Many colleagues have worked tirelessly to explore and practice. Quite a few provincial TV stations try their best to create special news programs to avoid the sameness of the news from CCTV by abandoning ＂much national and other provin- cial＂ news, and adhering to ＂much local and special＂ news. They compete for differences in programs and have achieved remarkably impressive results.