高校校报新闻策划的实践与思考

随着网络媒体的崛起,高校校报在校园的传播优势受到一定的冲击。本文通过对高校校报新闻策划的必要性、新闻策划理念、新闻策划有效途径三方面进行阐述,指出只有因势而变,更新策划理念;前瞻预测,引起读者广泛共鸣;深入挖掘,打造独家新闻;创新报道样式等,向读者提供更多、更好的新闻精品,才能在与广播、有线电视、校园新闻网络等媒介的竞争中占得一席之地。

Practice and Reflections on News Design of University Newspaper

With the growing up of network media,the transmission predominance of university newspaper in campus is suffering some impact.By discussing the necessity,ideas and effective approaches of news design for university newspaper,this paper points out that the means in winning a space in the competition with the other media,such as broadcasting,community antenna television and campus news network,are to update the thought of news design along with the change of situation,to arouse readers' extensive resonance by forecasting,to score scoops by deeply digging,and to provide more good news by innovating forms of report.