Propensity to adopt innovative housing: Development of knowledge indexes

The process by which energy efficient housing alternatives is diffused through society in relation to the information flow is relatively unknown. The major purpose of this study was to validate a continuum of the propensity to adopt alternative housing (passive and active solar, earth sheltered and retrofitted) based on knowledge level. Findings indicate knowledge indices are valid predictors of consumer acceptance of energy efficient housing alternatives. A greater level of knowledge was correlated with respondents willing to adopt an alternative housing type.