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| 基于消费者消费能力差异的Hotelling博弈模型 | |
| 引用本文： | 彭靖,马军海,程相波.基于消费者消费能力差异的Hotelling博弈模型[J].西安电子科技大学学报(社会科学版),2010,20(4):56-60. |
| 作者姓名： | 彭靖 马军海 程相波 |
| 作者单位： | 1. 天津大学管理学院,天津,300072;石家庄经济学院,河北,石家庄,050031 2. 天津大学管理学院,天津,300072 3. 石家庄武警指挥学院,河北,石家庄,050084 |
| 摘 要： | 对于消费者差异性的假设是经济学问题研究的重要内容。消费者消费能力差异对Hotelling模型中厂商的产品定位策略与产品均衡价格及博弈结果会产生重要影响。当产品提供给消费能力较低的消费者的最大效用较小且该类消费者不能被市场完全覆盖时,厂商对产品的定位策略不再符合最大差异化原理,而具有线性函数形式赶路成本的博弈模型也存在Nash均衡。 |
| 关 键 词： | 消费能力 差异性 竞争策略 Hotelling模型 Nash均衡 |
Hotelling Game Model Based on Difference in Clients' Consumption Capacity |
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| PENG JING,MA JUNHAI,CHENG XIANGBO.Hotelling Game Model Based on Difference in Clients' Consumption Capacity[J].Journal of Xidian University (Social Sciences Edition),2010,20(4):56-60. | |
| Authors: | PENG JING MA JUNHAI CHENG XIANGBO |
| Institution: | 1.School of Management,Tianjin University,Tianjin,300072,China;2.Shijiazhuang University of Economics,Shijiazhuang,050031,China;3.Chinese People’s Armed Forces Command College,Shijiazhuang,Shijiazhuang,050084,China) |
| Abstract: | The assumption of differences in the product and consumers is an important research of economics.The difference in clients’ consumption capacity has great influence on results of Hotelling model such as product position,equilibrium price and market share.If products bring less maximal utility to consumers with limited consumption capacity and they can not be completely covered by the market,the firms’ product positioning strategy will no longer meet the principle of differentiation maximization,and the Nash equilibrium of the model with transportation cost being linear function also exists. |
| Keywords: | Consumption capacity Differentiation Competitive strategy Brand preference Hotelling model Nash equilibrium |
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