| 谈知识营销在企业营销创新中的杠杆作用 |
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| 引用本文： | 罗刚毅. 谈知识营销在企业营销创新中的杠杆作用[J]. 辽东学院学报(社会科学版), 2003, 5(2): 26-27 |
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| 作者姓名： | 罗刚毅 |
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| 作者单位： | 鞍山师范学院,辽宁,鞍山,114005 |
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| 摘 要： | 知识营销作为知识经济时代的新型营销方式,其创造需求、开拓市场、争创名牌的作用推动了企业营销活动,并在倡导消费新理念、发挥员工创新能力、开展定制市场营销等方面为企业营销注入活力。
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| 关 键 词： | 知识营销 需求 营销创新 |
| 文章编号： | 1008-2751(2003)02-0026-02 |
| 修稿时间： | 2002-12-10 |
Knowledge Marketing is a Powerful Creative Lever of Business Marketing |
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| Abstract: | Knowledge marketing is regarded as a new type of marketing in the time of Knowledge Economy. Its roles in creating demand, developing market and establishing brand have push forward the activity of business marketing. Further more, it pours more energy into business in the fields of new consumption concept which develops the employees' creativity and individual demand. |
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| Keywords: | Knowledge marketing demand creative marketing |
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