纪录片文化形象建构与传播策略--以“中国梦”影像作品为例

纪录影像是引导人们直接进入现实的工具，具备建构文化形象的能力。“中国梦”作为近几年主流媒体主张并强力宣传的文化符号，其纪录影像作品取得了一定的传播成效，但也暴露出诸如创作观念保守、叙事模式单一、视听语言程式化等问题。本文结合当下“中国梦”纪录影像传播中的具体实例，从更新创作观念、讲究叙事技巧、巧用影像语言等方面探寻纪录片文化形象建构与传播策略优化等论题。

On the Construction and dissemination Strategy of Culture Image in Documentaries---A case study of video images with China dream

s:Documentary image is a tool leading people directly into reality.It has the ability of shaping a new culture image.In recent years,The documentary media recognition and spread the China dream ,Its image spreading has obtained the certain effect .But it has exposed some problems , For example,conservative creating concept ,A single narrative pattern.The lens language program-ming and so on .This article combined with the current China dream to record images in the dissemi-nation of specific examples from the update creation idea,pay attention to narrative techniques,clever use of language and other aspects of video documentaries explore the cultural image of the Construc-tion and Transmission optimization strategy.