| 广告文案写作教学探讨 |
| |
| 引用本文： | 吴剑辉. 广告文案写作教学探讨[J]. 广东工业大学学报(社会科学版), 2005, 5(Z1): 54-55 |
| |
| 作者姓名： | 吴剑辉 |
| |
| 作者单位： | 广东工业大学经济管理学院,广东,广州,510090 |
| |
| 摘 要： | 广告文案具有自身的特性,从而对写作提出了特定的要求,即创意性思维.文章认为通过理论教学、案例教学和实训教学,能够达到此教学的目的.
|
| 关 键 词： | 广告文案 写作 教学探讨 |
| 修稿时间： | 2005-05-10 |
On Teaching Advertisement Writing |
| |
| WU Jian-hui. On Teaching Advertisement Writing[J]. Journal of Guangdong University of Technology(Social Sciences Edition), 2005, 5(Z1): 54-55 |
| |
| Authors: | WU Jian-hui |
| |
| Abstract: | The advertisement writ has the characteristic oneself, Thus put forward the particular request to the writing, namely the creativity thinking. We think, passing the theories teaching, the case teaching and practice teaching can attain the purpose of this teaching. |
| |
| Keywords: | advertisement writ writing teaching research |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
