盐城城市形象定位与文化力开发

城市形象定位是对城市的核心文脉和资源进行挖掘和考证，彰显具有本地基础和特色的文化特质与个性，其影响要素有城市区位和城市群、城市资源和经济发展、城市历史文脉和文化底蕴等。建设文化强市，提升城市“软实力”，须注重文化力的开发，主要策略是科学把握城市形象定位的基本原则，强化城市理念识别；加强城市公民意识培育，弘扬城市精神；营造城市文化环境，注重城市形象传播。

On the Image Orientation of the City of Yancheng and Exploitation of Culture Power

Image orientation of the city is the core of the mining city context, reflection and research, highlight the cultural traits with local basis and characteristics and personality. Its influence factors include the location of city and city group, city resources and economic development, historical and cultural heritage. The construction of cultural strong city and promote the city soft pow- er must pay attention to the development the cultural force. The main strategy includes the basic principles of scientific grasp of the city image positioning, strengthening the city mind identity; to strengthen the city to cultivate civic awareness, to promote the city spirit; to create city cultural environment, to focus on city image communication.