| 市场调查:图书选题计划制定的关键 |
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| 引用本文： | 罗小卫.市场调查:图书选题计划制定的关键[J].重庆工商大学学报(社会科学版),2003,20(6):150-151. |
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| 作者姓名： | 罗小卫 |
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| 作者单位： | 重庆出版社,重庆,400050 |
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| 摘 要： | 加强市场调查对提高图书选题策划的预测准确性作用极大。市场导向和市场反馈,将直接有助于出版机构了解市场的饱和点、空白点、热点、增长点和萎缩点,正确判断图书市场的现状和未来走势,进而在制订选题计划时更为合理地进行因势利导和科学决策。
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| 关 键 词： | 市场调查 图书 选题计划 |
| 文章编号： | 1672-0598(2003)06-0150-02 |
| 修稿时间： | 2003年7月11日 |
Market survey is key to making plans in book-selection |
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| LUO Xiao-wei.Market survey is key to making plans in book-selection[J].Journal of Chongqing Technology and Business University Social Science Edition,2003,20(6):150-151. |
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| Authors: | LUO Xiao-wei |
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| Abstract: | Market survey plays an important role in raising accuracy in book-selection prediction. Market orientation and market feedback directly help publishing houses to learn saturating points on the markets,plank points, hot point, growth point and contracted point in the markets, to predict demands of the book markets, to know the current situation of the book markets and to make more reasonable scientific decisions in book-selection. |
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| Keywords: | market survey book plan for book selection |
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