| 试论商业银行的品牌营销 |
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| 引用本文： | 张艳英.试论商业银行的品牌营销[J].福建农林大学学报(哲学社会科学版),2007,10(2):67-69. |
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| 作者姓名： | 张艳英 |
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| 作者单位： | 厦门城市职业学院经济系,福建,厦门,361008 |
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| 摘 要： | 银行业的品牌竞争是当前银行业发展的一个必然趋势。做好商业银行的品牌营销是提升商业银行核心竞争力的一个重要策略。商业银行应从创新产品、企业文化、企业形象等各个角度全方位地认识和实施金融品牌营销策略,才能全面提升商业银行核心竞争力。
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| 关 键 词： | 商业银行 品牌营销 核心竞争力 |
| 文章编号： | 1671-6922(2007)02-0067-03 |
| 修稿时间： | 2006年9月8日 |
Brand marketing of commercial bank |
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| ZHANG Yan-ying.Brand marketing of commercial bank[J].Journal of Fujian Agriculture and Forestry University,2007,10(2):67-69. |
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| Authors: | ZHANG Yan-ying |
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| Abstract: | The brand competition of commercial bank is an inevitable trend of the banking development.How to deal well with the brand marketing of commercial bank is an important strategy which promotes the core competitiveness of commercial bank.The commercial bank should understand fully and carry out the brand marketing strategies in aspects such as products innovation,enterprise culture,and enterprise image etc,then to promote the core competitiveness of commercial bank in an all-round way. |
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| Keywords: | commercial bank brand marketing core-competitiveness |
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