微空间主流意识形态边缘化危机及消解策略

微空间的主体多样性、信息碎片化、文化多元性为各种思想观念、价值理念的传播提供了平台,对微空间主流意识形态的主导性形成挑战、权威性产生冲击、理论性带来消解,导致主流意识形态出现边缘化危机.要克服微空间中淡化意识形态思潮渗透、主流意识形态“失语”、传播信息整合能力弱化的影响,必须增强微空间主流意识形态的主导向心力和辐射凝聚力意识,通过更新话语体系提升微空间主流意识形态的话语效力,强化人文关怀改进微空间主流意识形态的话语方式,重视培养微空间主流意识形态队伍的媒介素养与隐性传播方式的运用,建立和完善微空间信息评估反馈监管机制,加强主流意识形态对微空间信息的整合力度,以消解微空间主流意识形态边缘化危机.

Marginalization Crisis of Mainstream Ideology and Its Strategy in Micro Space

The subject diversity, information fragmentation, and cultural diversity in micro spaces have provided platforms for propagating thoughts, values and conceptions, which presented challenges to the dominant ideology of micro space, the authority of the impact, the theory of digestion, leading to the marginalization crisis of mainstream ideology. To overcome effects caused by the diluting infiltration of ideological trend, the aphasia of mainstream ideology, and weakened capabilities of the propagating information integration inmicro spaces, effective strategies must be taken. It is necessary to enhance the consciousness of the dominant centripetal force and radiation cohesion of the mainstream ideology in micro spaces, and to promote the discursive effect of the micro spaces mainstream ideology by updating the discourse system, and to strengthen the human way of improving the mainstream culture of the micro spaces. And we should pay attention to the use of media literacy and implicit transmission mode by cultivating micro space mainstream ideology team, establishing and perfecting the feedback and supervision mechanism of micro spatial information evaluation, strengthening the micro spatial information integration imposed by mainstream ideology to eliminate the micro spaces mainstream ideology marginalized crisis.