试论休闲需求和媒介的休闲功能

休闲是一个人利用自由支配的时间，从事满足自己精神文化需求等的活动。休闲时间的保障，是社会生产力发展和政治民主进步的结果。中国进入新的历史发展时期以来，人们的休闲时间开始得到法律的保护，但休闲生活的质量小高。大众传媒所具备的娱乐功能使其成为公众休闲的重要手段。由于历史的原因，中国大众传媒还难以满足公众的休闲需求，必须以内容调适为核心进行深入改革，同时创办专门的休闲媒介。传媒内容产业是当代创意产业的重要组成部分，要从创意团队建设、思想观念转变和运作机制建构三方面入手，推动传媒内容产业的快速发展。

Leisure Demand and Media's Leisure Function

Leisure is such activities that people could take spare time to engage into fulfiling their spirit and culture demand. The guaranteed Leisure time come from the social democracy progress and the development of productivity. In the new age, the leisure time has been guaranteed legally, but the quality of people's leisure activity need enriching and improving. The significant entertaining function of media could serve as the important tool to entertain the masses. But at present most media is not compatible with most people's leisure demand. The innovation should combine with reform of content and specialization of leisure media. The content industry is one of the most important part of contemporary creative ideas industry. Organizing a creative team, renovating concepts, and establishing an effective system, these are three approachs to the innovation of content industry.