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| 黄山风景区导游服务质量提升路径研究 | |
| 引用本文： | 黄雄英,潘泽青. 黄山风景区导游服务质量提升路径研究[J]. 合肥学院学报(社会科学版), 2013, 30(2): 116-119 |
| 作者姓名： | 黄雄英 潘泽青 |
| 作者单位： | 1. 合肥学院旅游系,合肥,230601 2. 华润置地物业管理有限公司,合肥,230000 |
| 基金项目： | 安徽省高等学校省级优秀青年人才基金项目 |
| 摘 要： | 黄山是我国最著名的风景区之一，随着黄山旅游的发展，对景区导游的服务要求越来越高。在对黄山风景区导游服务现状调查的基础上，分别从导游自身角度、旅游社角度、行业管理的角度以及游客的角度，提出了黄山风景区导游服务质量提升的途径。 |
| 关 键 词： | 黄山风景区 导游 服务质量 提升路径 |
On the Ways to Improve the Service Quality of Tourist Guides in Yellow Mountain Scenic Area |
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| HUANG Xiong-ying , PAN Ze-qing. On the Ways to Improve the Service Quality of Tourist Guides in Yellow Mountain Scenic Area[J]. Journal of Hefei University(Social Sciences), 2013, 30(2): 116-119 | |
| Authors: | HUANG Xiong-ying PAN Ze-qing |
| Affiliation: | 1. Department of Tourism , Hefei University, Hefei 230601 ; 2. Estate Management Co. LTD, China Resources Land, Hefei 230000, China) |
| Abstract: | Yellow Mountain is one of the most famous scenic sites in China. The requirements of tourist guide are increasing with the quick development of tourism in this area. An investigation on the tourist guide has been made from the perspectives of tourist guides, travel agencies, management, and the tourists. Suggestions are proposed to improve the service quality of tourist guides in this scenic area. |
| Keywords: | Yellow Mountain scenic area tourist guide service quality way for improvement |
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