| 我国传媒导向失衡问题的成因解析 |
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| 引用本文： | 郝聪,赵玲.我国传媒导向失衡问题的成因解析[J].白城师范学院学报,2011(1):89-92. |
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| 作者姓名： | 郝聪 赵玲 |
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| 作者单位： | 北京邮电大学马克思主义教学与研究中心; |
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| 基金项目： | 北京邮电大学社科基金项目,项目编号(2010BS06) |
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| 摘 要： | ＂张悟本＂事件发生后,公众对媒体质疑不断,进而引发社会关于媒体导向问题的反思。本文认为,当今我国媒体导向存在三个主要问题：经济效益与价值导向的失调;追求时效与客观真实的失衡;个性创新与大众意识的失序。究其原因可归纳为媒介、受众和制度三个制约因素。传媒作为连接现实世界与大众的重要桥梁,只有坚持正确的舆论方向,才能有光明的前景。
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| 关 键 词： | 传媒 传媒导向 成因 |
Exploring the Problems and Resolving the Cause of Formation of Our Country's Media Guide |
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| HAO Cong,ZHAO Ling.Exploring the Problems and Resolving the Cause of Formation of Our Country's Media Guide[J].Journal of Baicheng Normal College,2011(1):89-92. |
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| Authors: | HAO Cong ZHAO Ling |
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| Institution: | HAO Cong,ZHAO Ling (Marxist Teaching and Research Center,Beijing University of Post and Telecommunications,Beijing 100876,China) |
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| Abstract: | Many people doubt China's media after the event of ZHANG Wuben.It provokes the reflection on media-oriented issues.This paper focus on analyzing our country's media guide which has three major problems-The disorders of economic benefits and value orientation;The imbalance of the pursuit of timeliness and objective;The maladjustment of innovation and public awareness.These causes can be categorized into three constrained elements: media,audiences and the system.Media is an important bridge of the real world ... |
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| Keywords: | media media Guide cause |
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