潜在顾客与现实顾客的比较分析

市场是某种货物或服务的所有现实购买和潜在购买，因此，市场竞争的实质是对潜在顾客与现实顾客的争夺。将潜在顾客与现实顾客作以比较分析，具有十分重要的意义；而如何反潜在顾客转化为现实顾客，是现代企业进一步把市场做大的核心问题。本指出了潜在顾客与现实顾客对于现代企业生存与发展的重要影响，分析了导致潜在顾客产生与存在的原因，重点讨论了把潜在顾客转化为现实顾客的策略与关键环节，以期对处于激烈的市场竞争旋涡之中的企业能有所裨益。

A Comparative Analysis of Potential Customers and Real Customers

A market is composed of both real buyers and potential buyers of a certain commodity or service.Obviously,market competition is actually a competition for potential customers as well as real customers.It is of great importance to make a comparison between potential customers and real customers.And how to develop potential customers into real customers is a core problem for modern enterprises to solve in order to expand their markets.This paper reveals the important influence of potential customers and real customers on the survival and development of modern enterprises. Then,it analyzes the causes for the appearance and existence of potential customers.It focuses on the strategies and key points to turn potential customers into real customers.