| 我国体育产业市场开发的对策 |
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| 引用本文： | 闻扬.我国体育产业市场开发的对策[J].西南交通大学学报(社会科学版),2003,4(3):60-64. |
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| 作者姓名： | 闻扬 |
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| 作者单位： | 西南交通大学体育部,四川,成都,610031 |
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| 摘 要： | 开发我国体育产业从政府角度应正确把握体育产业市场的发展方向 ,重视体育市场的培育和管理工作 ;制定有利于体育产业发展的经济政策 ,在财政、金融及税收方面给体育产业部门必要的支持和扶植 ;注重队伍建设。从体育产业的角度应促进体育竞赛表演业的健康发展 ;重点发展体育健身娱乐产业 ;体育博彩业 ;体育经纪 ;完善体育场馆的经营管理 ;开发管理体育无形资产和体育用品业
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| 关 键 词： | 体育产业 市场开发 对策 |
| 文章编号： | 1000-4474(2003)03-0060-05 |
| 修稿时间： | 2003年1月2日 |
The Countermeasures in Marketing Exploration of China's Sports Industry |
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| WEN Yang.The Countermeasures in Marketing Exploration of China''''s Sports Industry[J].Journal of Southwest Jiaotong Universit(Social Science Edition),2003,4(3):60-64. |
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| Authors: | WEN Yang |
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| Abstract: | To explore the state sports industry, the government should grasp its correct developing trend, emphasize sports market fostering and management, establish economic policy favorable for the development of sports industry, support the sports industry departments in finance and tax, and pay attention to the ranks construction. For the sports industry, it is necessary to promote the healthy development of sports competition and performing industry, prioritize the body building and entertainment industry, as well as sports lottery industry and sports manager system, perfect the management of palaestra, and explore sports intangible assets and sports products industry. |
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| Keywords: | sports industry marketing exploration countermeasures |
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