| Abstract: | ![]()
A series of experiments shows (1) that people are significantlymore likely to select the middle response alternative on anissue when it is explicitly offered to them as part of the questionthan when it is omitted; (2) that merely mentioning that thereis a middle alternative, in the preface to the question, makesit more likely that respondents will select it, even thoughit is not offered to them as an explicit choice; (3) that theorder in which the middle alternative is presented in the question—inthe middle or last position—can make a significant differencein the results, but that a "recency bias" does not occur invariably,or consistently; and (4) that people who select a middle responsealternative when it is offered would not necessarily answerthe question in the same way as other respondents if forcedto choose sides on the issue. |
