| 地方电视台增强核心竞争力的途径探讨——南方电视台竞争力打造之道 |
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| 引用本文： | 程道才.地方电视台增强核心竞争力的途径探讨——南方电视台竞争力打造之道[J].广州大学学报(社会科学版),2008,7(1):81-85. |
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| 作者姓名： | 程道才 |
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| 作者单位： | 广州大学新闻与传播学院,广东,广州,510006 |
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| 摘 要： | 南方电视台尽管成立时间不长，却创造了不凡的业绩，其频道和节目在广东已经广受市场和电视消费者的关注。南方电视台的超常发展，得益于其对自身竞争力的着力打造。文章论述了南方电视台打造自身竞争力的途径和方法。
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| 关 键 词： | 频道专业化 差异化战略 品牌节目 打造 |
| 文章编号： | 1671-394X(2008)01-0081-05 |
| 修稿时间： | 2007年11月18 |
How Southern Television Builds its Competitiveness |
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| CHENG Daocai.How Southern Television Builds its Competitiveness[J].Journal of Guangzhou University(Social Science Edition),2008,7(1):81-85. |
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| Authors: | CHENG Daocai |
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| Institution: | CHENG Daocai (School of Journalism ＆ Communication, Guangzhou University, Guangzhou, Guangdong, 510006, China) |
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| Abstract: | Southern Television has made outstanding achievements although it has been established only for a short time.Its channels and programs have drawn much attention from TV consumers and markets in Guangdong.The great success of Southern Television is mainly attributed to its efforts on building its competitiveness.This paper discusses the methods and ways of its competitiveness building from several aspects. |
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| Keywords: | channel specialization differentiating strategy brand program building |
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