| 旅游业与邮政业融合发展研究 |
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| 引用本文： | 张慧.旅游业与邮政业融合发展研究[J].北京邮电大学学报(北京邮电大学学报),2011(5):47-53,59. |
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| 作者姓名： | 张慧 |
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| 作者单位： | 华侨大学旅游学院,福建泉州,362021 |
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| 基金项目： | 福建省社会科学规划项目(2011B151); 四川省教育厅人文社会科学(旅游研究)课题(LY10-16); 华侨大学高层次人才科研启动费项目(09BS501) |
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| 摘 要： | 旅游业与邮政业已经呈现出了相互融合发展的态势。本文在回顾旅游产业融合理论研究的相关文献的基础上，认为旅游业与邮政业融合发展需要经过需求分析、找准“融点”和融合创新三个阶段，两大产业的融合要通过技术融合、业务融合、市场融合和企业融合四个层次来完成，并提出了推动两大产业融合发展的政策建议。
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| 关 键 词： | 旅游业 邮政业 产业融合 |
Research on Integral Development of Postal Industry and Tourism Industry |
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| ZHANG Hui.Research on Integral Development of Postal Industry and Tourism Industry[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2011(5):47-53,59. |
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| Authors: | ZHANG Hui |
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| Institution: | ZHANG Hui(School of Tourism,Huaqiao University,Quanzhou 362021,China) |
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| Abstract: | The integration of tourism and the postal industry is the inevitable trend.Based on the theoretical study of industrial integration,this paper believes that the integration should follow three steps: needs analysis,capturing the keys of industrial convergence and integration innovation.The integration should go through the convergence of technology,business,market and enterprise successively.Finally suggestions on accelerating the convergence and development of the two industries are put forward. |
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| Keywords: | tourism industry postal industry industry integration |
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