| 中小企业实施3G移动电商的SWOT分析及其对策研究 |
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| 引用本文： | 徐超毅.中小企业实施3G移动电商的SWOT分析及其对策研究[J].淮海工学院学报(社会科学版),2014(8):87-90. |
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| 作者姓名： | 徐超毅 |
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| 作者单位： | 安徽理工大学经济与管理学院,安徽淮南232001 |
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| 基金项目： | 安徽省高校省级科学研究资助项目（SK20138152） |
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| 摘 要： | 随着3G时代的到来和移动通信技术的快速发展,3G移动电子商务已成为现实。当前,传统电子商务在中小企业应用中遭遇瓶颈,而3G移动电子商务给中小企业发展带来了新的生机和活力。利用SWOT方法对中小企业实施3G移动电子商务的优势、劣势、机遇和威胁进行了系统分析,在此基础上提出了中小企业实施3G移动电子商务的对策。
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| 关 键 词： | 中小企业 移动电子商务 SWOT |
SWOT Analysis and Countermeasures in the Implementation of 3G Mobile Commerce for SME |
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| XU Chao-yi.SWOT Analysis and Countermeasures in the Implementation of 3G Mobile Commerce for SME[J].Journal of Huaihai Institute of Technology,2014(8):87-90. |
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| Authors: | XU Chao-yi |
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| Institution: | XU Chao-yi (School of Economics and Management, Anhui University of Science ＆ Technology, Anhui 232001, China) |
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| Abstract: | With the advent of the 3G era and the rapid development of mobile communication technology, 3G mobile commerce has become a reality.Currently,traditional e-commerce encounters bottlenecks in the application of small and medium enterprise （SME）;however,3G mobile commerce has brought new vigor and vitality to SME.In the paper,the SWOT method is used to analyze systematically the strengths（S）, weaknesses （W）,opportunities （O）and threats （T）in the aspect of implementing 3G mobile commerce for SME,and the countermeasures of the implementation of 3G mobile commerce for SME are proposed. |
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| Keywords: | small and medium enterprise （SME） mobile commerce SWOT |
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